Resistance Challenges Convention
Muzak's plans for growth represent a radical challenge to the existing music industry. This challenge should be backed by an equally new and radical architecture.
Muzak founds its critique of the current production-based record industry on an assessment of its own depth of content and vision. Architecture can convey this depth and difference to employees, clients, and consumers. The worst thing that Muzak can do is nothing. Contentment and lack of challenge for convention would be disastrous for Muzak and would waste its resources. Resistant strategies offer the company as something different, new, and better.
Resistance builds interest, anticipation, and excitement.