The Monolith
The Monolith is the largest and most aggressive architectural expression. It exhausts the formal tropes of modernism and eradicates the categories of interior and exterior space. Monoliths are inherently resistant strategies. They allow for massive occupation and constant reprogramming by ignoring human scale and formal gestures. They are abstract volumes for maximizing internal floor areas.
The Monolith's enormous volume is its own self-contained world, acting as an alternative to the urban, rural, or suburban environment. A monolithic strategy will enable muzak to densify all of its divergent but co-dependent services into a minimal number of sites. The size of these buildings will provide their own spatial and environmental stimulants, allowing Muzak the control it needs to launch into its new identity, while giving employees free expression against a constant background.
Monoliths are too large and empty to be clearly understood, but still read as a single volumes. This pure, abstract space foregrounds the circulation of bodies en masse. Within the monolith, the method of circulation replaces the understanding of movement itself. It makes you part of the collective, caught up in mass flows. Monoliths induce a shift away from individual perception to participation in a mass collective.