More Than Music
With the majority of its programs based on satellite and fiber optic transmissions, Muzak has almost no physical product, yet defines the experience of everything from intercom systems, on hold programming, background and foreground music, to video presentations.
Muzak sells its customers the ability to shape and control their environment. For a modest premium, subscribers avoid the commercials and other distractions of radio, replacing them with self-serving information and desired soundbites. Muzak enhances the effectiveness of these messages by intermixing them with complementary music and current hits. Muzak is designed to function as part of the background and is "heard but not listened to". It affiliates itself with environments in order to enhance its clients' brand personality rather than expressing its own.
